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Michael Stipe Advertisements

During my time as a student designer working the College of Arts and Sciences at the University of South Carolina, I was responsible for creating designs for environmental graphics and printed media. One of these projects included a set of advertisements for the upcoming McNair Conversation on the American South event that invited the former lead singer of R.E.M., Micael Stipe, to speak about his life and journey.

I began with researching rock and roll style posters and how I could combine it with the USC brand guidelines. I played around in canvas with different possibilities and what a poster could potentially look like.

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After finalizing a design, I created Instagram squares, a poster, a vip invite, and more for the event. 

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After approving the designs the individuals commissioning the design requested for the pictures of Michael Stipe to be replaced. With the help of my coworker, each design image was replaced with a new picture and ready to be shown to the public.

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On the day of the event over 1,000 people attended to hear Michael Stipe speak. My design was on screen throughout helping to tell Michael's story was present amongst the items viewers could receive.

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